From the course: Introduction to Graphic Design: Concepts
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Color components
From the course: Introduction to Graphic Design: Concepts
Color components
- [Instructor] In many ways, color is the life force of graphic design. It is a powerfully expressive component with almost infinite variations and a language of its own. So developing an understanding of color is essential. Here, we will begin by looking at the basic terminology you will need to get started. There are three factors that determine the appearance of colors. Hue is a generic name for a color such as red, green, yellow, blue, and so on. Saturation is how much of the color is present or its intensity. And value is the relative lightness or darkness of a color. You may also find that in practice, this would be referred to as tints, making colors lighter and shades, making them darker Colors are visually expressed mostly in the form of a wheel with the purist most discernible being known as primary colors that cannot be created by mixing any other colors. In the design world, our primary colors are red…
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