From the course: Package Design Project: Paperboard Food Packaging
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Design development and design refinement
From the course: Package Design Project: Paperboard Food Packaging
Design development and design refinement
- [Instructor] As you begin your design refinement, make sure that you have the brief in front of you to ensure that you're still on target and not being lured by other factors that make it tempting to steer away from the original target identified. During this phase, take into consideration all the aspects the client is saying about the design and where it could use improvement, and, or cues that may be missing to inform the consumer better. Even as simple as copy needs need to be rethought and, or just making it bigger can go a long way. As you continue to make refinements based on what was chosen, there might be some other refinements that your internal team has seen that the client may not have brought up. So design it and try it out. Sometimes, the suggestions may not seem correct but it is good to try so you are able to visually and verbally walk through the process with the client to show why one works better than the other. In this example, we continue to refine the type…
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