From the course: Introduction to Graphic Design: Concepts

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Principles of layout

Principles of layout

From the course: Introduction to Graphic Design: Concepts

Start my 1-month free trial

Principles of layout

“

- [Instructor] We have six basic principles to work with in arranging our elements in a layout and other designs. The first of these is balance. We should make sure our designs are visually balanced but this doesn't always mean symmetry as asymmetry using negative space or other design elements can be used to create balance. Alignment within a design either to the page or other objects creates order and allows elements to be visually connected to one another. Proximity is about the spatial relationship between layout elements and items close together are perceived as related where those spaced apart are seen as unrelated. Proximity along with other principles can be used to create hierarchies which are another design consideration in layouts. Contrast can add visual interest to a design and can be created using various attributes including size, color and typography. Repetition can be used to create…

Contents