From the course: Package Design Project: Paperboard Food Packaging
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Putting together a design brief
From the course: Package Design Project: Paperboard Food Packaging
Putting together a design brief
- Now that we have all the information from the brand, product, customer, audits, and packaging needs we can now put together a well-informed design brief for our client and begin the visualization of concepts. Take all the info that you've gained from the previous sections, including what the client envisions for their product line, and plug it all into your brief in a succinct manner so that you can present a clear brief that breaks down to something like this. Overall brand goals. Through the work that you've done with the client, you both will now have a clear focus on the goals of the brand for the marketplace. Grand positioning for the product and packaging. This is where you found the opportunity for the product position and how the packaging will communicate the need as an innovator, follower, or as a same kind of product in the market. The competitive landscape. The learning that you gain from the audits will provide the direction and messaging your top competitors are using…
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