From the course: Introduction to Graphic Design: Concepts
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Research
- [Instructor] You will need to develop an understanding of your clients and their audience. From the client, you'll probably need to know things about their brands, such as if they use particular colors, typography, and different kinds of imagery. You'll also need to know their tone. That's the way they describe themselves or the project and the mood, which is how they want the target audience to feel. Most clients are only too happy to talk about themselves anyway, so this shouldn't be too difficult and if not, then the internet should provide you with everything you're likely to require. How you obtain or conduct your audience research will vary depending on the nature of the project, but the aim will almost always be the same, gaining an understanding of the target audience. Once you have enough information, it's often useful to turn it into visual resources, such as charts and graphs for the quantitative and…
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