From the course: Design Your First Logo

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What is your brand identity?

What is your brand identity?

From the course: Design Your First Logo

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What is your brand identity?

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- [Instructor] To know what you want your logo to convey, you need to ask yourself, what is your brand identity? Or perhaps more importantly, what would you like it to be? Here are some questions to ask yourself to help get to this point. Why did you start the business? What values are important to you? What does your business do better than anyone else? What makes the business special? Think of three words that you would want your customers to use to describe your company. Are you dependable, trustworthy, creative, adventurous, safe, sporty, friendly, innovative, caring, et cetera? Answer these questions thoughtfully and you'll have a stronger sense of your brand identity and a clearer sense of how your logo can represent that brand identity.

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