From the course: Type Tips
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Working with pull quotes
- [Instructor] In this movie I'm going to talk about pull quotes, their purpose and how to format them and how to automate them. So to start with, let's talk about their purpose, their purpose fairly obvious is to entice the reader into the article and for that reason, the text of the pull quote ideally should precede the potion of the text where the quote occurs. They also offer white space and when you place a pull quote within the text, put a text wrap on it, you create some white space around the pull quote and that just provides visual interest. So they're a graphic element and an enticement to the reader. Now I have four different styles of pull quote here, all applied to the same quote and these are all fairly typical styles. I'd like to just talk about how I make them and my thinking in doing so. So first of all, we have this treatment where the quote is preceded by a big graphical quote mark and here you can really let loose with choosing whatever kind of quote mark you like,…
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