From the course: Package Design Project: Paperboard Food Packaging

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The product

The product

From the course: Package Design Project: Paperboard Food Packaging

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The product

- [Instructor] To make an assessment in how to package and position the product, you will first have to learn all the particulars about its characteristics, and find out as many details as you can about what kind of product it is. Even if you're extremely familiar with their product, it's essential to talk with your client and learn directly from them all that you can about their product, their brand, their goals, the market, and their competitors. And while you're at it, be sure to get a feel for what about the product that your client is especially passionate about. In our case, we'll be working with drinking chocolate. Let's start by considering the product category. We need to research the product category extensively. I know in our case, it's going to be a real hardship to research drinking chocolates. But in all seriousness. Learning about the other kinds of drinking chocolates and exploring all the forms of packaging that other drinking chocolates or similar products have is…

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