Learn the type of content that works best in Instagram stories. Understanding the situational nuances of when to use regular posts and when to use Instagram stories plays an important factor in how your organization is perceived.
- [Instructor] Once you've become familiar with the actual process of creating Instagram stories, it's time to decide what type of content you should be adding to stories. Let's take a look at some ideas and proven strategies to get those juices flowing. Behind the scenes content is always great for Instagram stories, you may have some photos of your workspace, and they might not be too glamorous, so you don't want to post them directly to your feed, but it does give your brand that human touch and that personal feel when somebody sees them in stories. But they don't last forever, so Instagram stories is a great place for that behind the scenes content. It's also a great place for press releases and announcements, especially if you're trying to build up a little buzz about something. You can do a soft announcement in your stories so that even people who are reading your feed, don't hear about it. It's just those users that are watching your stories, they get that feel that they're special, and they're part of a smaller group of people that follow you, that can create an intimate connection between you and your followers. So you might want to think about teasers, releases and announcements specifically for Instagram stories. This is a really important tip, add your location using the stickers feature in stories. A lot of people consume Instagram stories by looking at a particular location. So somebody might be looking at all of the stories from Los Angeles, California. well, if you didn't add the location to your story, you're not going to show up there. I've read online some people saying that if you're creating Instagram stories, you might see a 50% increase in how many views they get just by adding your location. So if it's relevant, make sure you add your location. Shout-outs, this is again a great idea to give your brand a little more of a personal feel. If you have some users that are following you and interacting quite a bit with your brand, or maybe even some other companies that you work with stories is a great place to give some shout-outs to those individuals or other organizations. Again, it's that human touch that personal feel, it lets people know that there's a human behind your organization. It's also a great place for inspirational messages. A lot of people are browsing quickly through their stories. They can tap through to the next one if they don't want to watch all of a particular story. But it can be a nice way to give a little bit of motivation, hey, here's something positive while you're going through these stories to direct your path through the rest of your workday or your weekend, so it's definitely a good option for stories as well, something that you wouldn't necessarily post directly on your Instagram feed. Creating a story that talks about your organization and what you stand for, especially when you use it for Instagram highlights can be really effective. Remember, highlights stay there for as long as you keep them on your profile. So one idea is to create a highlight that's all about your organization. What's your mission statement? What are your goals? Is there any important history that people should know? Anything else that you want users to know who are looking to learn more about you, you can add all of that into your Instagram stories, and then add it to the highlights section to keep it right at the top of your profile page. I also want to mention a feature that you may have to work a little bit to gain access to but once you have 10,000 followers on Instagram, you can then add links into your stories. So you could create a story, maybe it's an advertisement for a new blog post or a new video that you've released, then you can tell people, hey, swipe up, if you want to hear more, when they swipe up, if you have the 10,000 followers, they'll actually be directed to that link that you specified when you created the story. So that's kind of a good little tip, but you do have to have those 10,000 followers first. If we talk again about utilizing Instagram stories, another option is to categorize your posts. I see a lot of users doing this. This is best if you have a lot of posts. So let's say you've got, 50 to 100 posts, maybe even more than that, maybe 1000 posts, you can start adding your favorite ones to a story highlight and then you can categorize them. So you might have, product reviews, you might have before and after pictures you might have behind the scenes photos, you can keep them all categorized, right at the top of your profile, so if somebody doesn't feel like scrolling through your entire feed, they can tap on a particular highlight that's most interesting to them. So these are just some ideas to get your juices flowing. I do want to leave you with a little message. And that message is to remember to be creative and fearless. And I really want to stress fearless on this one. Stories are only there for 24 hours, they don't last forever. This is your opportunity to go outside of your comfort zone, throw the pasta against the wall and see if it sticks. You can look at stories as your live testing ground for new content ideas. You may be pleasantly surprised by how well some seemingly simple content ideas perform in Instagram stories.