Learn why organizations should be original on Instagram and ways that you can maintain your originality. To stand out on Instagram it is important to create a unique voice that has its own personality.
- [Instructor] Creating a unique and cohesive style for your Instagram account can really help you stand out from the competition. Let's take a look at some ideas on how we can achieve that. First of all, you may want to consider using a unified color scheme for your Instagram pictures. You may want to post all of your photos in black and white, or photos that have a more blue, cool feel to them, or maybe photos that are more orange and red with a warmer feel. Either way, you can create this style that goes beyond each individual picture so that when someone looks at your feed as a whole it will appear as one big piece of artwork. It's also a good idea to use a custom hashtag. You could make up a hashtag using the name of your organization, or come up with a creative hashtag related to your industry. And then you can use that hashtag for every single post that you publish to Instagram, and others can use that hashtag as well. You can even encourage your followers to use the hashtag, say, in your stories. You can say, Hey, if you're using our product, post a photo and add this hashtag. It's just a way to stand out a little bit and have a special place other than your account where you and users can go to see your products and services in action. When talking about being unique and creating a style on Instagram, you may want to think not just about the colors of the photos that you're posting, but what's in those photos. Maybe you want to have photos that are very minimalistic with just one or two items in each photo. Or maybe you want to have a whole bunch of items. I follow a few people on Instagram that collect different things like old computers and technology stuff. And sometimes they post pictures that have 20 different computers in them all over the place, and it's this own unique style, almost like a Where's Waldo style that works well for them, but it depends on your organization's style and the industry that you're in. Some users have chosen to take advantage of the Instagram feed layout. The grid layout allows you to create conformity in groups of three. For instance, you can post a selfie, then a photo of your workspace, then a photo of a product. Then the next day, the same thing, selfie, workspace, product, rinse and repeat. Over time, your feed will start to look really attractive and artistic, because all of the selfies will line up in one column, all of the workspace shots in another column, and then all of the product photos. And I actually have an example for you. I'm going to move over to one of my Instagram accounts. Now, please don't judge me here. This is an Instagram account of my cats, and I use it to do a lot of testing and that sort of thing on Instagram. But if you look at my feed, I've actually used the Instagram layout. So I have two cats, and I post the photos in a particular order. I post a photo of Maya. Then I post a photo of Ziggy. And then I post a photo of both of them together. And I do that over and over again. So you can see that the first column here is all photos of both of them together, the second column is all photos of Zig, and the third column is all photos of Maya. So I've made use of that strategy here on this test account. Lastly, remember to continue being authentic. These strategies are just some ideas. But I'm sure you can modify them and come up with some of your own ideas for how you can be unique on Instagram.