Join Anson Alexander for an in-depth discussion in this video Develop a posting schedule for Instagram, part of Marketing on Instagram.
- [Instructor] In this video I'm going to talk about developing a regular posting schedule for Instagram. What this means is posting content on a regular basis. Maybe you post content every Monday, Wednesday, Friday. Maybe you post it every Tuesday, Thursday. It doesn't necessarily matter which days you're posting, but there are a number of advantages to doing this. First of all, it increases user engagement, because if users know that you're going to be posting content on Wednesday, then they might actually actively seek out your Instagram profile on Wednesday to see the new photo that you've posted. If you're just posting photos randomly they might be less likely to seek out your profile and just look at your photos in their feed on Instagram. So it's a great way to have people actually go straight to your profile page. It also makes it a lot easier for you as a business owner or employee to plan content. So maybe you're posting on every Tuesday and Wednesday, you can be prepared for those Tuesday and Wednesday posts. You can plan what content you're going to post, what time it's going to be posted without this kind of random aspect to posting your content to Instagram. Now there's another aspect to posting schedules for Instagram, and that's the idea of third-party apps. There are some third-party applications that will allow you to plan your content, upload the photo and the caption that's going to go along with the photo on, say, Monday, and then have it automatically posted on Friday. Now again there are a few different options, but I'd like to show you a few of my favorite ones. So many of you have probably heard of this platform, it's called Hootsuite, and you can use Hootsuite to manage all sorts of different social media marketing efforts. It's not just for Instagram, but you can schedule posts on Instagram with Hootsuite. So if you scroll down a little bit, it kind of tells you what you can do. And that's the same for all of these sites that I'm going to show you. But basically if you already use Hootsuite, then that is a great opportunity for you to use it for Instagram as well. And now I'm not going to through all the details of how you would actually use Hootsuite to do this, and I'm not going to go over the pricing in this video, but I do want to let you know that these are available. So Hootsuite is the first one. The second one is very similar to Hootsuite. It's kind of a all-encompassing social media marketing tool and it's called Sprout Social, also been around for a long time. A lot of people would consider Hootsuite and Sprout Social kind of the two industry leaders when it comes to third-party apps for managing social media. And then the third one that I want to talk about is called Sked Social. It's skedsocial.com. It used to be called Skedugram, and it was actually the first automatic posting app that was released for Instagram, which is why I'm still including it. Hootsuite and Sprout Social certainly have the market share when it comes to these third-party social media management applications. But Sked Social has been dedicated specifically to Instagram from the early days, so I think it's important to note as well. So if you don't want to manually develop a schedule and kind of plan things on your own, you can use one of these third-party apps to help do some of the heavy lifting for you. When developing your posting schedule it's a good idea to participate in themed days by using popular hashtags that are specific to each day of the week. Hashtags are very important on Instagram. It's your avenue to building a following and reaching a wider audience. When you add a hashtag to your post your post will show up for any user who's viewing posts submitted to that particular hashtag, whether they follow you yet or not. One of the themed days that's pretty general across Instagram is called Throwback Thursday and uses the hashtag #TBT. The #TBT hashtag is used when people post photos of themselves as a child, historic photos, old cars, anything that's considered a throwback photo. So as a business you could post photos of your old products, maybe what your old location used to look like, or just some history on your organization. Now let's take a look at some of the most popular hashtags for each day of the work week. I'm not going to discuss every single hashtag shown but a list of these hashtags is included as part of the exercise files for this course. Okay, so some popular hashtags on Monday, #mondaymorning, #mondaymood, the #mondayblues, of course we all know what that is, #mondayfunday, (laughs) I'm sure there's a Sunday funday as well. And then #mondaynight is also a very popular one. For Tuesday we also have #tuesdaynight, we have #tuesdayvibes instead of the Monday blues, #tuesdaythoughts, some alliterations here. Another alliteration, #tuesdaytip, and then #tuesdaytreat. For Wednesday one of my favorite ones, #wednesdaywisdom. An opportunity to post some words of wisdom to your followers. We also have #wednesdaynight, very popular. #wednesdaymotivation, hump day, middle of the week, #wednesdayworkout, alliteration there, and another alliteration, #wednesdaywords. For Thursday, of course we have #tbt, which I mentioned earlier, #thursdaynight, seems to be a theme going on here, #thursdaythoughts, like on Tuesday we also have #thursdayvibes, and then, of course, we have the #thursdaymornings. And then for Friday, guess what the first one's going to be, it's #fridaynight, but you got to have that #fridayfeeling, that's a fun one. The #fridaynightlights, #fridayfun, of course, and then what are you eating for dinner on Friday. So I'm not just putting up random hashtags for all of you, these are hashtags that are really popular on Instagram. So you can actually search Google for popular Instagram hashtags and you'll find a number of sources that are posting all sorts of popular hashtags. But when you actually go to add a hashtag in Instagram it will tell you how many posts that particular hashtag has. So you can see which ones are more popular just by looking at that as well. But as you use Instagram for marketing I definitely recommend that you make use of themed days and the popular hashtags. It will really make it so that your content reaches a wider audience.