Learn about marketing strategies that have already been proven successful on Instagram. Knowing what has worked previously makes it easier to plan new marketing strategies going forward.
- [Instructor] One of the best ways to be successful at something new, is to look at others that have already had success at whatever it is you're trying to do and see what you can learn from them. So let's take a look at a couple of businesses, that have been successful on Instagram and try and see what type of content they're posting and why they've been so successful. So I'm here in the Instagram app, and I'm on the search screen. So I'm just going to tap in the Search bar at the top of the screen and then, I can start typing to search for a brand. Now, the first brand that I want to take a look at, is IKEA, and I want to mention real quick, notice that in the search results here, in my recent search results, some of the brands have a blue check mark next to them, that means that that is a verified account, so when you're looking for a big brand name company, you can probably assume that it's going to have that little check mark to the right of the name, so we're looking for the main IKEA account, and we can see that it's already here. If it wasn't, I could search for it at the top, but I have the IKEA USA account, so I'm just going to tap to access that account. IKEA has had a lot of success here on Instagram, we can see that they have over 2 million followers, and if we scroll down a little bit, we can see what type of photos they're posting. So obviously, they're a furniture company, and that lends pretty well to Instagram, because they can show photos of all of their products, they can create rooms that look furnished and lived in and you know, then, they can use the shopping post feature here on Instagram, to sell some of their products. So if we scroll down here, you'll notice that we have one post down here at the bottom with the green bed, and it has a little shopping bag symbol, and that means it's a shopping post, so if we tap on that, we can tap on the actual image and you can see all of the items for sale. Now, one thing that IKEA does pretty well, is they do a pretty good job of putting some descriptions about their photos and giving people ideas on how to improve their living spaces. So you can see this one is saying, you can make your bedroom more inspirational with natural textiles and warm lightning, and now, if we go back to the IKEA Instagram page and we scroll to the top, I also want to mention that they have a description here, they have a link to their storefront here on Instagram, you can see that's the Bitly link at the top, and then, they also have a custom hashtag, and that's #MyIKEAUSA, you can see it in the description. So they're encouraging their users, to post photos and videos of people using their products with the #MyIKEAUSA hashtag, that helps them get some feedback from their customers and it might allow some of their users to do marketing for them. Notice that you can also message or call IKEA directly from their Instagram page, with the buttons next to the Follow button. All right, so let's go ahead and let's take a look at another company. So I'm just going to tap back on the search page here, and the next company that I'd like to take a look at, is Chobani, the yogurt company. So you'll notice it's already in my recent searches, so I don't need to actually type in the name Chobani, so I'm just going to tap on Chobani to access their Instagram profile. Chobani is a yogurt company, I really love the Chobani Instagram page, I have for years. If we scroll down the page a little bit, you'll notice that they don't just have pictures of yogurt, because I guess that could get kind of boring, right? Yogurt's yogurt. And notice they're showing you how to use their products, we have different meals that people have made with yogurt here. It features salads, desserts and a number of different meals that you can make with Chobani yogurt. They also have a very colorful profile, it's one of the aspects I like most about the Chobani brand. It just gives off this very happy-go-lucky vibe. Chobani has done really, really well here on Instagram, and it's a great example to follow. Notice that when we scroll back up to the top here, that they also have a link at the top it takes you to their Instagram storefront, where you can purchase their products. It used to take you to a website that contained a number of different recipes that include Chobani yogurt, and I thought that was pretty useful and creative. Chobani does a great job of showing users creative ways to use their product, and when I think of Chobani or yogurt in general, I think about kind of just eating yogurt and less about cooking with it, but by following the Chobani brand on Instagram, I'm presented with a number of different ways to use the product aside from just eating it plain. So if I were to go to the grocery store, to actually make one of the recipes that I found on the Chobani Instagram page, I'm probably going to be more likely to buy Chobani for the recipe, than another brand of yogurt. Chobani's had a lot of success, it's a yogurt company, but you can get some great ideas here. So the Chobani photos look absolutely amazing, I love the colors. Food is really big on Instagram, so if you're a food company, or have anything related to food, you've got a great opportunity on Instagram, because foodies love their food photos. And remember, you don't need to be a professional photographer, to post amazing-looking photos to Instagram. You can take good photo, you know, obviously one that's in focus, but then, you can use the Instagram filters and editing options, and it really allows you to give your photos a nice, professional feel. So these two companies, are just a couple of examples of different companies that have had success here on Instagram, hopefully, it gives you some ideas for your own brand as we move forward in the course. You definitely want to be original and unique, but taking a look at what other companies have done, and how they've been successful, will hopefully help you in being successful on Instagram as well.