Learn the importance of interacting with the greater Instagram community and explore the basics on how to do so. Interacting with the community helps marketers build trust and improve the reputation of the organization.
- [Narrator] One thing that businesses have discovered since they started using social media is that it's not just enough to have a presence on social media and upload all of your advertisements and photos of your products, but it's also important to interact with the community, so let's talk about how we can do that on Instagram. We took a look at the searching section of Instagram earlier in the course, and it may be a good idea to search for users or terms related to your industry. Let's take another look at the competitive account we looked at earlier to explore how we can interact with other users on Instagram. So, first of all, since this profile is in the same industry as us, let's go ahead and follow them. I can do that by tapping on the Follow button at the top of their profile page. Now, let's take a look at some of the photos here. I like this one with the sunset, so I'm just going to tap on this photo, so since I like this photo, we can actually give it a like here on Instagram by either tapping on the heart icon just below and to the left of the photo, or by just double tapping right on the photo itself, and you'll notice that the heart is now filled in, so we've liked the photo and the user will get notified that we've liked the photo, so that's great but we can actually do a little more here. We can be a little more personal by actually commenting on the photos. So if I tap on the chat bubble icon, we can leave a comment. It's important to note that on Instagram you can at-mention people just like you can on Twitter or Facebook, so we could go ahead and we could type the at symbol and then we could start typing the name of this account and we could just tap on the account and you'll notice that it automatically populates the @blue30photograpy for us. So then we can just add a little message and then when we're ready, we can tap on the post button. So, you can see we've now commented on the photo and we can see in the comment section, we have out thumbnail image appearing and people could tap right on our comment to be taken to our Instagram profile. So, this is just an example of how you can comment and like photos, but some ways that you could use this feature include if you see people uploading photos of your product or service, you can like the photos, comment on them and then thank them for being one of your customers, or if you see photos that you think some of your customers are really going to like, maybe there's a customer that's interacting a lot with your photos on Instagram, you could like a photo from somebody else's Instagram profile and then mention that customer and say hey, I thought you might enjoy this. They're going to say wow, Pixelford Photography is a company that I follow but they actually know who I am and they know what I like on Instagram. That's great, so you know, if you can really start to interact with the Instagram community, you're going to get more followers. You're going to get more brand recognition. People are going to know who you are better and it's a really important aspect to social media, so as you're using Instagram, don't forget to interact with the photos that other people are posting as well. Don't just make Instagram a place where you dump all these photos and hope that you're going to get a bunch of followers but really dive right into it and become a member of the community. You're definitely going to have a lot more success on Instagram if you're doing this than if you're just uploading a whole bunch of photos.