Learn the benefits of using location tagging on Instagram. Location tagging can be used as a powerful way to connect with users in targeting geographic locations.
- [Narrator] One way to increase the visibility of the posts that you publish to Instagram is to add the location that the photo was taken to each post. So if we tap on the plus icon to add a new post, I have a picture of Central Park here. So this is from New York, New York. So let's go ahead and just modify it a bit and tap Next. We could choose a filter if we wanted to. Tap Next again. So here we are in the area where we can add a description. We can tag people and then, of course, we can add a location. So to add a location to this post, we're just going to tap Add Location and then we're going to search for the location that we're looking for. So again, this is New York, so there we go. New York, New York. Now oftentimes, people will browse photos just based on location. Maybe the place that they're living or the place that they're vacationing. And you want your photos to come up in that feed. So when you're adding a new post, remember to do this. This is really important. So from here, we could add all the other information, but we'll just tap Share. And then if we go back to our profile, you'll notice that we have the photo posted, and you'll notice that at the top left underneath our profile name, it says New York, New York, and we could tap on New York, New York to see other photos from that location. Now, this isn't only important to use in our actual feed post, but also in our stories. And we covered this briefly in our stories chapter, but I do want to reiterate it because it's so important. So we'll go to the home screen and we'll tap to add a new post. We tap on the camera icon at the top left to add a story. And we could just tap on the photo that we were just using. So here we are in the story creation area, and we need to add a location sticker. So I'm going to tap on the stickers icon at the top, and now I'm going to tap on Location. And we get the same screen that we got when we were adding the location for the regular feed post, so we'll search for New York, New York, and there we have it. We'll move it down so it doesn't cover up our picture. And we can go ahead and tap Your Story to add this to our story and now when people are looking at stories specifically from New York, our photo will pop up. Again, this is really important. I've really heard a lot of people having a lot of success in gaining new followers just by adding their location to their stories specifically. So make sure that whenever possible on Instagram that you're adding your location to both your feed posts and your stories. It's not going to hurt you. It can only help you reach more people.