Instagram Reels is a new feature that allows businesses to connect with their community via creative video uploads. Learn about creating and editing Instagram reel posts and identifying content ideas for your business.
- In this video we're going to talk about using Instagram Reels as part of your Instagram marketing strategy. Reels for Instagram were released in August of 2020, and they allow you to upload creative video content to your users. So right now I'm on about.instagram.com just on a blog post regarding Instagram Reels. So if we scroll down a little bit, you'll notice that there's an example of what Instagram Reels look like, and what they look like when you're creating them. And then there's also some more information about how to create reels, but I'm actually going to show you how to do that. So let's move on over to the Instagram app. Okay, so here we are on Instagram, and I just want to mention before we start creating our own reel that if you've used apps like TikTok, that's essentially what reels are doing here in Instagram. It allows you to create videos. You can edit them, you can add audio, you can add text, you can add effects; all sorts of cool things. You can add them together, sew multiple clips together. So from our profile page here in Instagram, to view some reels that other users have uploaded, we can just tap on the magnifying glass to bring us to the Explore page. You'll notice front and center we have a reel that another user has uploaded. So you can kind of check out some reels to get some ideas for your own content here, but to create a reel, we need to move over to our homepage. So I'm going to tap on the house icon, and then to get started creating a reel we're just going to swipe from the left side of our phone over to the right side, and that brings us to the Instagram Create screen. Now, you'll notice that at the very bottom we have three options. We have Live, Story, and Reels, so we could create a live Instagram video from here, we could create an Instagram story, or a reel. So make sure that you have Reel selected, as I do on my screen. Now, most users when they're creating reels kind of casually actually record right from this screen right here. Now, you'll notice that my screen's black, but that's because I'm in the recording booth and my phone is on a table right now. So we're going to use some prerecorded videos, but you can record in realtime, and you can add multiple clips together. The maximum length is 15 seconds. Now, notice on the left side of the screen we have four icons. We have a music icon, then there's the play icon, the smiley face, and the watch icon. Before we add our clips, so either before we record our clip or before we add a prerecorded clip, we need to configure these settings how we want them for the clip that we're adding or recording. So if we tap on the first icon, it's the music symbol, this allows us to add music to our clip. So there's a bunch of music that's already available on Instagram free for you to use, so you can just select any song that you'd like. I'm just going to choose "Happy" by Pharrell Williams. Now, you're not hearing the audio right now because I have the phone hooked up to the computer, but normally you'd hear a sample of the audio clip, and I happen to know that it's already in the chorus of this song, which I like, but I could go through the whole song if I wanted to with this slider to select certain parts. And then the second slider, I can really narrow down to exactly what I want to hear. So let's see if we can find that chorus again. Here we go. We'll start with it right there. Perfect. So now that I'm happy with that, I'm just going to tap Done at the top right. The second icon we want to take a look at is our timing. So we can record in 0.3 speed, 0.5 speed, just regular speed, 1X, or we can fast forward it to 2X or 3X. So this is great if you want to do a slow motion. You could put it in 0.3X and then record your video in slow motion. For this option I'm just going to choose the 1X speed for now, but again, you can adjust that based on your situation. And we'll go ahead and we'll tap on the third icon, which is the effects icon. So if you've used Instagram Video and Stories, you probably are familiar with the effects, but we can now slide over on the bottom of our screen to start looking at some effects. So these would appear overlaying whatever our camera's looking at. So if I had my camera open right now, these little flowers would appear over what the actual camera's looking at. So depending on your situation you might find use for some of those effects. For now I'm just going to leave it as the normal no effects. And then the last icon is our timer. So how long do we want this video to be? I mentioned earlier they can be up to 15 seconds, and I do want a 15 second video for this example, so I'll just drag that all the way out and then tap Set Timer. Okay. So if we were going to record a video, we would just tap on that Instagram button towards the bottom middle of the screen and we would be able to start recording. We've already configured all of our settings for this clip, but I have a prerecorded clip, so I'm just going to tap in the library icon at the bottom left of the screen. And I'm going to choose the clip that I'd like to use. So I have two clips here. I'm going to use one of them. I'm going to trim it a little bit, and then I'm going to add the second clip to the end. So I'm going to tap on the first clip that I want to use, and it shows me an example. You'll notice at the bottom I can trim this clip however I'd like, so if I don't want it to start at the very beginning, I could drag that over and have it start with the white flower, and then I could also drag the end over and have it, say, end with the yellow flower, but I do actually want it to start at the very beginning. So I'm going to move this back and we'll have it end right on this red flower. So I just drag that over, and now that I have that all set, I'm just going to tap on the check mark. Okay. So we've now added that clip to our reel here. If at any time when we're creating a reel we want to kind of have a preview of what it's going to look like, we can tap on the arrow that points to the right at the bottom of the screen, and that will bring us to what we currently have for our clip. So you can see that's what we currently have, but we want to add some more to this. So I'm just going to tap on the back arrow at the top left. And now if I want it to change any effects, I could. So I could... Before I add my second clip. So I could use a different audio, I could change the speed, I could add some effects, all that sort of thing, but I'm happy with how those are for now, so I'm just going to tap down at the bottom to select the second video that I want to use. This is that underwater video that you see. So again, we're brought up with the same screen. We can adjust our clip, we can trim it at the bottom if we'd like. I just want a quick snippet of it, so I think that's fine the way it is, so I'll tap on the check mark. So now we've added two clips to our reel. So now we can move on to the next step, which just allows us to add a few more features if we'd like. So I'm going to tap on that right arrow again, which brings us back to our preview, and this will be the full preview you can see at the bottom. It goes through that first video. It ends on the red flowers, and then it's going to go right into our underwater part. Now, up at the top you'll notice that we have four icons, and these icons are very familiar to you if you've used Instagram Stories. They essentially allow you to add stickers, draw on your reel, or add text to your reel. So you know the Instagram stickers have a lot of different options, so you can kind of go through this if you'd like. I'm not sure if I'm going to add any to this one or not. See, it's Friday, so we could add a TGIF if we wanted to. Put that on the screen somewhere. Okay. We could also add some text if we wanted to. Maybe just some of our footage. I can drag that down, say, kind of the bottom right there. Great, and so then when we're all set, once we've finished adding any little details we want to add, we can tap on the arrow at the bottom right again. And it asks us do we want to just share this to the Explore page, or... It's going to create a Reels section on our profile, which I'll show you in a second, or do we also want it directly on our regular Instagram feed that everybody sees when they first access our profile? So that's obviously up to you. You also may want to add a caption that can be really important for getting users to watch your video or just understand why you're posting it. So we'll just add a little caption here. And then when we're ready we can just tap on Share. So you can see it's sending it. We'll wait for that to finish. And now you can see on our screen we have our reel. And it's showing up. So if we go to our profile, you'll notice that because we shared it to our feed, it's now the first image on our profile, so there you go, and you'll notice that we now have another tab here, and that's the Reels section. So if I tap on that, you'll see, boom, there's our reel, and it shows up in the full screen from the Reels section. We can see the TGIF is not cut off. So this is another great way for you to share footage with your users to interact with them. I really recommend sharing some behind the scenes footage. I think that a lot of the things that you may, as a business, have been doing with Stories before Reels was released is a great thing to do with Reels because Reels last a lot longer. So it's a great way to give your users that behind the scenes feel, that human touch, that you are an organization that consists of real people. I think that that's really, really a great use for Instagram in general, and definitely for the Reels feature. So I encourage you to get creative and start creating some Instagram reels.