Learn how to review the performance of your posts on Instagram. Reviewing past performance is one of the top ways to ensure improvement in the future.
- [Instructor] As you start to use Instagram for your business and start to gain a following, it's important to make use of the Instagram insights feature. So that you can gain a better idea of which of your posts are being most successful, and just how many followers and interactions you're receiving on Instagram. To access insights from my Instagram profile page, we're going to tap on the three lines at the top right. And then we're going to tap on insights. So you can see that when we access insights, there are three sections within insights, we have the content section, the activity section in the audience section. By default, we're first brought to the content section. This section tells us how successful our recent posts have been. So first of all, we can see in the overview section, how many posts that we've published this week. So we've published eight posts and stories this week. Then down below, we can see our posts and notice that there's a symbol that's overlaid on each photo. That's how many times each post has been seen. If we wanted to see more of our posts, we could tap on see all. From here we could change some of the filters up at the top, to look at a different time frame, so we could switch it to seven days if we wanted to, and that sort of thing. But let's go back. So that's a good way to gauge which posts are being most successful. If you have one post in here, that's been seen 1000 times and another post that's been seen 20 times. What's the difference? Why did that one post do so well? How can you recreate that in the future? And why did that other post do so poorly? And how can you avoid it doing whatever you did with that post in the future? If we scroll down in the section a little bit, you'll notice that we have some of the same information for our stories. Okay, so that's the content section. Now let's take a look at the activity in the audience sections. But to do that, I'm going to access a different account that has a little bit more data. Okay, so here we are on the activity section of a different account. And you'll notice that the first area within the activity section is discovery. This tells us how many accounts we've reached, and we can see how many we reached by each particular day of the week. So I just tapped on one of the days there and you'll notice that the actual number appears now above the bar graph. So this is a great way to gauge maybe you have certain days that are more successful than others. If you're posting one post every day, but you're reaching a lot more accounts on say Monday, well, then maybe it's a good idea to start posting twice on Monday, maybe you can take a look and you can see on this chart, our lowest day is Thursday, maybe we don't post on Thursday. If you look a little bit further down on the screen, it tells us our reach and our impressions compared to the previous week. Now I do want to specify the difference between reach and impressions. Reach is the number of accounts that have seen your posts, impressions are the number of actual views. So if you were to divide 71 by 12, you would come up with a ratio that shows the average amount of impressions each account is giving your Instagram profile. Now if we scroll down a little bit in this section, we also have the interactions area. And this shows us how many interactions have been taken on our account, that includes likes of our photos and comments on our photos. And then we can also see how many people have actually clicked to see our profile. So if we get an impression on a photo They might be viewing that through a hashtag, or we might have tagged a location that is not a profile visit, they actually have to tap on our profile and view our main profile for that to be counted as a profile visit. Now let's take a look at the audience section. So in the audience section, we can see information about our followers. So first of all, we can see our growth. So we can see how many new followers we have, how many followers we've lost. And there's a little line chart there, so that you can kind of see maybe you made a post on Tuesday that went viral, and you realize, wow, I got a lot of followers on that day. So you can try and recreate similar posts in the future to gain more followers. If you scroll down, there's some demographic information about your followers. So you can see which cities they're from. You can see which age range they're from, and then you can tap to see the age range of men that are viewing your profile versus women. And then we can go back to all, and then down below we have also the gender of people viewing our profile. So that can be some really important information. If you don't already have a target market, if you don't already know what type of people are following you. This is a great way to find out so you can tailor content for them in the future. And I'll also mention that sometimes you'll be surprised, right? You might have a certain target market that the type of people that are purchasing your products regularly that you found through other statistical analysis are your primary customers. But then you come here to Instagram and you say, wow, that's really different from the people that are purchasing my products. Why can't I try and market towards this other group of people a little bit more since they seem to be interested in my Instagram profile. And then of course, down at the bottom, we can see a chart that shows us when our followers are most likely to be on Instagram. This is pretty massive. Right now we're looking at hours on Thursdays, right? So right now I'm thinking wow, I should be posting around 6am, 9am. But it doesn't really make any sense for me to post her on 12am nobody's on to see it. Alternatively, I could tap on the days tab, and it would show me which days they're most active. If we go back to the hours tab, notice that you can change the day of the week. So you can see on Fridays they're more active towards the middle of the day. Saturday is earlier on. Sunday's, you know, kind of the same. So this is really, really valuable information. And the more followers you get on Instagram, and the more photos that you post, the more data that you're going to get and the more accurate that data is going to be. So it's really important as you use Instagram to come here into the insight section and really dig deep for that useful information that can help improve your content and the timing of your content in the future.