Learn how to engage followers by running polls and asking questions in Instagram Stories. Gaining feedback from followers helps to tailor future content and ensure that you're connecting with your users.
- [Instructor] Running sticker polls and asking open-ended questions on Instagram can be a great way to engage your followers and get some important feedback, either on your content or on your organization's products and services. So let's take a look at how we can run some sticker polls, how we can ask some open-ended questions and then how we can view the results. So what we need to do is we need to create a story so that we can add a sticker poll. That's the only place where we can run sticker polls. It's in the stories, we can't do it on a regular feed. So we're going to tap on the home button, and then we're going to tap on the camera icon to add a new story. Now let's just use this New York picture, Central Park. And again we're going to look at two different types of polls. We're going to look at the sticker polls and then the open-ended questions. So to access either of these, we need to tap on the stickers button towards the top, and then we need to choose the type of sticker that we'd like to use. So the first one is the poll sticker. So it comes up, and we're just going to ask, "have you ever been to Central Park?" And then we could tap to edit our answers. We can only have two answers, so it has to be binary either one or the other. But we could put in a maybe or we could put you know, how many times have you been, less than ten or over ten something like that. But we can just leave that as yes and no for now and then we'll tap done and then we can of course tap and hold to drag this around our story, and put it towards the top there. Now let's take a look at how we can ask an open-ended question. We're going to tap on stickers again , but this time we're going to tap on questions. So it says, "ask me a question." What is your favorite restaurant in NYC? And then of course, I'm not going to add any potential answers because it's open-ended. So I'll just tap Done. Now I can tap and hold to drag this around, and we can put it towards the bottom of our story. Okay, so now we have two different types of questions on here, we have the poll and we have the open-ended question. So when we're ready, we can just have tap the your story button in the bottom left to publish this to our stories. Okay, and if we tap to view our story, here it is. So now we can actually answer our own question here so we can say, yes we've been to Central Park and then we could, I don't have a favorite restaurant in NYC but we'll just type something in here. We'll just type in, how about Italian. So the reason that I wanted to answer this is because I want to show you how you can review your answers. So we're here in our story and I'm tapping on the screen I'm holding on the screen right now which is why it isn't going to our next story. But when you're looking at one of your stories, if you tap and swipe up, you'll notice that this new screen appears and we haven't seen this yet in the course, this is where we can access some of the inside information about our story. So first of all, you might be brought to this insights screen at first. So once this has been up long enough, this will start to show us some information regarding how many views it has, how many interactions and that sort of thing. But if we tap on the eye symbol, to the right of the bar graphs which is where we were originally, we can see the results of our polls. So we can see that we have one vote for yes and no votes for no, and of course as more results come in that would be updated. At the same time, if you look down at the bottom under the voters section we can see all the people that have voted in our sticker poll and then at the very bottom we have the responses section, where we can see all of the responses. So you can see it says Italian, down there. So that is how you can take a look at the answers that people have given in your stories. You go to the story and you swipe up to get to this screen down here. So this is how you can run sticker polls and open-ended questions on Instagram. Again, it's a great way to get some feedback, engage the community and maybe try and determine what type of content your users are looking for and what they enjoy most, so that you can fine-tailor your content for them in the future.