Learn how to upload photos and videos and discuss the different uploading options and customizations available. In order to deliver their message to users, marketers need to be well-versed on the ins and outs of uploading to Instagram.
- [Instructor] In this video, we're going to take a look at the process of uploading photos and videos to our Instagram account. To upload a new photo from the Instagram profile page, we need to tap on the plus icon towards the bottom of the screen. When we tap on plus, you'll notice that we have some different photos that show up that are on our device. By default, we're currently looking at our photo library as you can see at the bottom left of our screen. If we wanted to take a new photo or video, we could tap on either photo or video at the bottom of the screen to record a new photo or video right from within the Instagram app. So we can go ahead and select the photo that we'd like to use and the one that I'd like to use is already selected. Now this is a landscape-oriented photo, so it's more wide than it is tall. As you can see, if I zoom out a little bit and I can zoom just by pinching my fingers on the screen here. You didn't use to be able to post horizontal landscape photos in the past on Instagram, but you can now, but a lot of people still feel that square photos look best, especially when you're looking at somebody's actual Instagram profile page. So we're going to go ahead and we're going to zoom in to make this photo square and maybe we'll try and kind of center the sunset a little bit. Notice that towards the bottom right of the photo, we have the option to select multiple, and we'd select this if we wanted to make this a carousel post, which means we could post multiple photos to one post and then people can swipe through the different photos to see all of them. You can also tap on the button just to the left of select multiple and that will prompt you to download another app called Layout, which will allow you to post one photo but as a collage so you look at one photo on your screen, but it will have multiple photos within it, you don't have to swipe through all of them. We're not going to do that right now. So I have this photo selected and I have it zoomed how I like, so I'm just going to tap on Next at the top right. Now we have the option to apply our Instagram filters. So you can see all of your filters are listed horizontally across the bottom of your screen. So you can scroll through these filters to kind of take a look. Now I'll give you a little pro tip, if there are certain filters that you really like, you can actually tap on them and hold and you can drag them over so you can change the order that they're listed here, so I can move that one to the front if I use that one a lot. And when you tap on the different filters, you'll notice that the photo changes accordingly. If at any point I want to see what the original photo looked like, I can just tap and hold up top on the photo itself and it will show me what the original looked like. So you can see I'm tapping and now I'm not and as I go through the filter, so say we take a look at this moon filter, if I tap and hold, you'll see that's the original. So that's a good way to kind of see the changes that you're making by applying the filters. So you can go through and obviously, depending on your picture, you're going to want to use different filters. Now at the same time, let's go ahead and tap on the clarendon filter, I liked that one for this photo, it's nice and bright, but at the same time, whether you use a filter or whether you just leave it as normal, you also have the option to tap on Edit at the bottom right, and this will allow you to make subtle adjustments to either your photo or the filter that you've applied. So I'm going to tap on Edit, you'll notice that now we can change very specific things about this photo. So if I tap on brightness, I could adjust the brightness so I can turn it down or I can turn it up. We'll leave it kind of in the middle for now, same with contrast and all of these different options in here. So you can kind of go through these different settings on your own and see what you like. It's a lot of fun to play around with this on Instagram, different photos look better with more brightness or less brightness so I personally like to go in and custom edit every one of my photos, I think it just makes it a little bit more original but the filters do look great, so that's a really nice option to use as well. So once we have our filters all set how we'd like and I'm just going to leave this one as is, I think I'm using the clarendon filter, we can tap on Next at the top right of the screen. This is where we can add all of the other information about our post. So I'm going to add a short caption and we're going to include some popular hashtags that are related to photography. So let's write the caption first. Okay so I have our caption written, but we haven't added any hashtags yet. We really have three options for how we'd like to add our hashtags. We can include our hashtags right in the body of our captions so as people are reading it, we could go ahead and we could tap in front of the word fall here and we could add the hashtag symbol, the pound symbol and now when we post this, fall will be a clickable hashtag where people can tap on fall and they can see all the different photos that have been tagged with fall and alternatively, if they're just looking at the fall hashtag, our photo should show up somewhere within the mix because we've added the hashtag to it. So we could also do it for like sunset and maybe even trees if we wanted to. Now at the same time, a lot of people like to keep their actual caption that people are reading a little bit cleaner so they don't put any of the hashtags in the main text of the caption. Instead, they'll kind of go to the end and they'll hit return and maybe add a period, because you couldn't just have blank space on Instagram previously and then they'll add their hashtags at the very bottom here and they would remove them from the top. But I'm not going to do that right now, it's really a personal preference thing. Remember, hashtags are super, super important on Instagram, unless you already have a bunch of customers lined up waiting to follow you, hashtags are your avenue to get more followers on Instagram. They help increase your visibility and help reach people who don't already know who you are. So you capture them with a photo, they see it because they're looking at a hashtag that you used, and then they click through to follow your account. So let's add a few more popular hashtags. I'm going to add a couple of photography hashtags, and when I start typing a hashtag, we'll start to see a list populate with hashtags that have been recently popular. So you can know that these hashtags are being viewed quite a bit so it's always a good idea to try and include some of these really popular hashtags, so we could choose photography and then I happen to know that another popular hashtag for photography is icatching and it's, I is spelled just with I, not E-Y-E. So if I do, ica, not showing up yet, how about icat, there you go, so icatching, two million posts and we could add more if we'd like as well. Now as I add these, I also want to mention that we're a photography studio and that's what we're using as an example but you're going to want to use hashtags that are related to your industry. So what you can do is you can actually search Google, you can search Google for popular Instagram hashtags for and then insert your industry and then you can take a look at what some of the more popular ones are. You can add up to 30 hashtags in your caption and then 30 hashtags in each comment, which takes me back to the third way to add hashtags to your post. You can avoid adding any hashtags to the actual caption and just post the hashtags in a comment. And we saw an example of this earlier in the course when we looked at the competitive photography studio. That's a popular thing to do for people who like to keep their post nice and clean and easy to read, really depends on your industry, I'm a tech person, a digital marketer, I think hashtags are really cool on Instagram. I like creative hashtags, so I add them right in the body of my post, but it really comes down to personal preference and the style of your organization but I'm okay with this for now, so I'm just going to tap OK at the top right. If there were any people in this post, we could tap on the Tag People button and then we could tap in the photo to select the person and we could search to try and find the person so we could tag them so there'll be notified when this post is uploaded. If this photo was taken at a particular location, we could tap on the Add Location button and we could tag the location as well. If the photo was taken at a particular location, tag it because when people start looking at that location, they're looking at all the photos in Instagram that have had that location tagged and your photo will show up, again, increasing visibility. Now we also have the option to share this post to Facebook, Twitter or Tumblr. As you know, our Facebook account is already linked, we did that when we converted our Instagram account to a business account and Instagram photos look great on Facebook. The hashtags come through, they show up as Facebook hashtags, your photos show up, they look wonderful and I highly recommend sharing your Instagram posts on Facebook. On Twitter, however, your photos don't show up, your text shows up and then you just have to click on a link to actually be brought to Instagram to see your photo so be aware of that, it doesn't look quite as good as it does on Facebook. Okay, so I'm ready to post this photo, so I'm just going to tap Share at the top right corner and there it is. So you can see our photo has been posted, if we scroll down a little bit, you can see our caption is there, our hashtags have come through. So again, I think that shows the importance of the hashtags, all of the photos posted to a particular hashtag will show up somewhere within the mix and then somebody may be looking and say, "Wow, that's an awesome photo." They tap on it, "Who posted this? "It was pixelford, all right, they have great photos, "I'm going to follow them." That's how you get those new followers. So definitely make sure that you're using hashtags when you upload your photos and videos to Instagram and this should give you the basics of how you can get photos and videos uploaded to your Instagram account.