Learn when to use stories and when to just use regular Instagram posts. Managing time when creating Instagram stories is important as they do not last very long and it is easy to dip into a negative ROI if too much time is spent preparing stories.
- [Instructor] In this video, we're going to talk about how to make use of the Instagram Stories feature, while being mindful of how much time is spent creating stories. When it comes to utilizing Instagram Stories for business purposes, in my opinion, it becomes a balancing act between how much time you put in creating stories, versus how much engagement you get out of them. Because they're only viewable for 24 hours, a lot of work is needed to maintain an active story, and keep it relevant, especially if you're just starting out on Instagram, with few followers, it may not seem worth it. For larger organizations, this shouldn't be a problem, because they can dedicate a full-time staff member specifically for Instagram. For small and medium-sized organizations, however, this can seem daunting. There are, however, a couple ways to utilize Instagram stories for marketing without spending large amounts of time each and every day. The first strategy is to reuse uploaded photos and videos. I'm talking about photos and videos that you've already uploaded to your regular Instagram feed. Let's take a look. So here we are on our Instagram profile, and if we tap to view one of the photos that we've already uploaded, say this Ferris wheel photo, you'll notice that below this photo, there's an arrow icon, and we can tap on the arrow icon to post it to our story. So notice that when that pops up, we could also send it to an individual person, but the first option that we have is add post to your story, so let's tap on that. So here we go, we're in the story creation screen, and if you choose, you can use the story editing tools to add some creative flair to your post, like we did earlier in the course. Of course, we can zoom in, and we can change this all around however we'd like. We're not going to go too much into the editing right now. So when we're ready, we'll just tap on the Your Story button in the bottom left. So now we've added this previous post to our story. This is option number one, to use stories efficiently by repurposing content that you've used in the past. Up until now, in this course, I've stated that stories only remained viewable for 24 hours, and while that holds true, another feature known as story highlights will allow your stories to be viewable on your profile page for as long as you want. Let's take a look. If we take a look at our Instagram profile page, we'll notice that right above our photos, there are three little circles, one of them says New, and then there are a couple other circles that I've already published earlier on, and these are highlights. So if we tap on one of these, we can see it as a highlight, and it will go through all of our highlights. So highlights, again, are stories that we've essentially added to our profile page, and they will remain there as long as we keep them there. So you can see, I've already created two story highlights. Let's go ahead and create a new one, we can do that by tapping on the New button. Now when we do that, it brings up all of the stories that we've published in the past, so we don't need to recreate the story. So, we created one earlier on in the course, let's see, it was this one in the bottom left, with the camera in it. So we can tap on this story, and we could select multiple at once to add to this highlight, so a highlight can be a collection of stories, but I'm just going to add one for now. I'm going to tap next, and on this screen, we have the option of changing the cover, so that's helpful if you did add multiple stories to this one highlight, you can choose which story you'd like to be the preview of this, in the thumbnail, and then we can call this whatever we want. So we can call this Photo shoot. And then we'll just tap on Add. So now you can see that that story highlight has been added to my profile page. And if we tap on it, we'll be able to view that story highlight, and then it will go right into the other ones that we have on our profile page. Now, one pro tip that I'd like to add is that if you have multiple story highlights, the order that they're listed on your profile may change. It always shows the most recently added highlight as the first one. You'll notice on the screen right now, we have this skate highlight, and let's say I wanted that one to be number one. There's actually a workaround that we can do to change that. So we're actually going to tap on that particular highlight, and we're going to tap on more down at the bottom right, and we're actually going to remove from highlight. And we're going to remove it. And you'll notice that it's no longer there. And now we're just going to re-add it. So we're going to tap on New, and from here we're going to find the skate highlight, it's the top right. And we would have to give it a name again. Again, this is a workaround, unfortunately there isn't another way to do this right now, but you'll notice that now the skate highlight is first. So this is really helpful if, say, you have a story highlight that's maybe an about, it's about your organization, and you always want that one to be first, and when you add a new highlight, it's going to get moved down the list, so you can just delete it and re-add it so that it becomes the first highlight again. So hopefully this will give you some strategies that you can use to be more efficient when you're creating Instagram stories. Because again, by default, they only last 24 hours, so we're trying to maximize how long our content can last here by using some of these other strategies.