About the Author
Ken Rutsky helps B2B offerings break through, achieve, and grow market leadership in new and existing markets.
Ken has spent 20+ years in B2B marketing roles, launching the Intel Inside broadcast co-op program in 1991 and the Internet's first affiliate marketing program, Netscape Now, at Netscape from 1995-99. He has been CMO at several startups and has run network security marketing at McAfee and is the author of Launching to Leading, a definitive guide to breaking through and leading your market.
In the decade of his consulting practice, Ken's clients—including FireEye, Nimsoft, and others—have generated over $6 billion of shareholder value through IPOs and acquisitions, while several others have reached private equity valuations of $1+ billion. His clients not only lead, they improve key sales and marketing metrics like leads to revenue and opportunities to close.