Before you start designing a presentation on Keynote, you need to have goals in place. Every presentation is different and defining what you want to accomplish from each presentation can help guide your content structure and the visual assets you need to support your story. In this video, graphic designer and brand strategist Nicte Cuevas shares insight on how to get your plan in place by using the handout available for download.
- [Instructor] Have you spent hours navigating the end of the internet to find the perfect keynote theme or template, you make the purchase, and then you hit the content wall and wonder how do I create enough content for 30 to 45 minute presentation? And then you start to dwell on the fact that you wasted money on the wrong template. I've had clients who present to hundreds of people on stage come to me with this dilemma. They're brilliant presenters and storytellers, but designing their own keynote presentation frustrates them. They say they can't find enough content to fill their presentation, but it's not the real issue. The issue is that many of us think presentation templates dictate our content structure. We've all seen those presentations where there's so much copy included that we shift our focus to reading the content, and we end up tuning out the presenter. Instead, we need to let our expertise and presentation style lead the way, but in order to do that, we need to have a plan. Before you purchase a template online, hire a designer or design your own keynote template, we need to define what we want to accomplish with each presentation we do. Now here's some questions you want to ask yourself when planning your keynote theme or template. Am I clear on my topic and key points? We often are so passionate about what we're sharing that we want to share it all, but we need to focus and deliver concise information. Otherwise, we will overwhelm or confuse our audience. You want to ask yourself, am I using too much copy? The copy on your presentation is there to guide the ideas, not be the presentation. Remember, you don't want to sound robotic, which is exactly what happens when we just read our content. Make sure you break down your copy into key points. You also want to ask yourself, can I explain this in simple terms? Unless you're a scientist, there's no need for big terms to make your ideas sound better. The simpler the terms, the easier it is for people to remember and understand. You also want to ask yourself, what type of visual content do I need? Once you have a topic and your key points are defined, consider what content you will need to support it. Let's say photography, graphics, videos, or sound. I'll go into more details about this in a later movie. And the most important question you want to ask yourself is, am I really excited about this topic? Even if we're being paid a million dollars to speak on a topic, if we're not excited about it, people will know. Every presentation is different. Defining what you want to accomplish from each presentation will help guide your content structure and the visual content you need to support your story. Remember, your presentation content is there to support you as the expert, not the other way around.