From the course: Crowdfunding Campaigns for Independent Film

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Campaign content guidelines

Campaign content guidelines

- You want potential backers looking at your campaign page to know what your film is about very quickly. Most platforms will ask you for a short blurb to describe your campaign that is featured at the top of the page. For film, this is your logline, a brief sentence that provides a synopsis of the plot and the central conflict of your story, and usually includes an emotional hook. For The Broken Continent, our logline was The Daughters of Tairol seek to halt Eadwyn Redway's bloody conquest of the Five Shards of Elyrion. For Of Dice and Men, in addition to a story based logline, we included the phrase, a geek movie without the self-loathing, and our images to appeal to our audience. A great breakdown on how to write good loglines for your movie is available on Raindance's website. For your film's long description, you want to be thorough and expand upon your logline and flesh out your story, but there's more you'll need to include. Here are some general guidelines. You want to be…

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