From the course: Crowdfunding Campaigns for Independent Film
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Campaign length and multiple campaigns - Kickstarter Tutorial
From the course: Crowdfunding Campaigns for Independent Film
Campaign length and multiple campaigns
- More time does not necessarily mean more money when it comes to figuring out how long to run your crowdfunding campaign. Most film campaigns are conducted for between 30 and 60 days with the majority of successful film campaigns hitting near the 30 day mark. A few things to think about. Sustainability. As I've said, crowdfunding is immensely time consuming, and how long can you and your team realistically work on your campaign for? 30 days is often as much as a team can endure the intensity of running a campaign. Funding method. If you selected an all or nothing approach favoring a shorter amount of time will add to the positive tension of the campaign. That, if you don't raise the funds in 30 days you get nothing, can be an added incentive for backers to donate quickly. While a keep it all campaign might make sense on a longer one and would be helpful especially if your short on the time during each day you can commit to running it. If the idea of running one film campaign doesn't…
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