From the course: Crowdfunding Campaigns for Independent Film
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Compelling visuals - Kickstarter Tutorial
From the course: Crowdfunding Campaigns for Independent Film
Compelling visuals
- I think we had two elements in our Broken Continent campaign that significantly contributed to our success, the hook and proof of concept in our video, and our amazing photos included on the campaign itself and in social media posts. Don't let your campaign page just be a sea of unbroken text, adding eye catching and interesting visual elements to your campaign will add a professional edge and draw potential backers in. I'm lucky enough to have worked with the same professional photographer for several years on films on other projects. Our costume design, along with his amazing skills, gave our campaign a unique and powerful flair. These photos were featured in the campaign avatar, within the campaign page, on countless social media posts, posters, screen savers, you name it. If you have the funds for professional photos, I highly recommend it. If not, enlist someone on your cast and crew or a friend to take what photos you do have and retouch or add graphic design to create visuals…
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