From the course: Crowdfunding Campaigns for Independent Film
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Creating a proof of concept and finding a hook - Kickstarter Tutorial
From the course: Crowdfunding Campaigns for Independent Film
Creating a proof of concept and finding a hook
- Part of finding your audience is discovering what will catch their attention and appeal to their sensibilities. At the same time, you ideally want to demonstrate what kind of content you can look forward to with your film in your campaign video. Proof of concept. It may seem counter intuitive to develop a full proof of concept for your film before you have the proper funding to do it justice but you are a filmmaker and you need to show that you have the skills to create the film you are funding for. First and foremost, you need to show that you are a story teller. So tell a story. Showcasing a brief proof of concept, no matter how low budget, is essential. Consider your genre or topic. Here's where the research into knowing your audience will be invaluable in coming up with the content of your campaign video. What elements of your film will appeal most to them? What does your audience enjoy? Capture their attention using a hook or a pop culture reference related to your film's…
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