From the course: Crowdfunding Campaigns for Independent Film

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Designing and pricing your perk levels

Designing and pricing your perk levels - Kickstarter Tutorial

From the course: Crowdfunding Campaigns for Independent Film

Designing and pricing your perk levels

- Here are some tips on designing and pricing your perk levels to ensure that you get the backers for your creation and that the backers feel like they are sharing in that creation. Pricing, it's important that you offer a range of amounts. I recommend eight to 10 levels total. From micro to larger amounts. The most popular price levels by far are $25 to $30 and at $100. At $25, you can typically offer at least a digital package that includes a copy of your film, and the backer feels like they've received something substantial. At $100, you can often offer digital along with physical rewards like a t-shirt, as long as you remember to include shipping. And you should consider smaller rewards, even a clever one dollar or five dollar reward that you can deliver quickly and easily. Limiting Rewards. Limiting the quantities of your perk serves two purposes. One, you don't want to promise hundreds of people that you'll paint custom miniatures for them. Two, limiting the quantity of a…

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