From the course: Crowdfunding Campaigns for Independent Film
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The dreaded lull - Kickstarter Tutorial
From the course: Crowdfunding Campaigns for Independent Film
The dreaded lull
- It's tempting while running your film's crowdfunding campaign to be constantly checking your e-mail, waiting for the latest contribution to come through. In the beginning stages of your campaign, it can be exhilarating. You usually will have a rush of contributions in the first few days, but then, inevitably, the frequency of those contributions dwindle, and the lack of new messages flowing into your inbox can be maddening. Don't freak out. The dreaded lull almost always happen after the initial momentum of the first week or so. The good news is that contributions will likely rise a lot at the end of the campaign. Most campaigns follow a pattern like this one. Your donations will likely be great at the beginning, then level off during the middle, and then rise very rapidly at the end. This is probably due to the fact that the most exposure your campaign will get is at the beginning, with the lead up and kickoff party I recommended in a previous movie, and again at the end, with…
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