From the course: Crowdfunding Campaigns for Independent Film
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The importance of updates - Kickstarter Tutorial
From the course: Crowdfunding Campaigns for Independent Film
The importance of updates
- Transparency in and during your campaign will go a long way toward building trust with your backers and encouraging others to contribute. You want to update, update, and update. Keep it fresh. Post updates through your campaign's update tool at least every few days, or as events occur during pre-production. During our Of Dice and Men campaign we posted every time we were featured in an article or on a website. Keep it fresher. Rearrange or have sale perks and offer new perks during the campaign. For Of Dice and Men, we offered Friday Freebies of extra perks with any donation made on a Friday. Finally, keep it freshest. Add new videos from cast and crew and show behind the scenes progress. For our first Broken Continent campaign we shared fight rehearsal videos. For our post-production Broken Continent kickstarter we made behind the scenes video featurettes and posted them during the campaign.
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