From the course: Crowdfunding Campaigns for Independent Film

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The importance of your pitch video

The importance of your pitch video

- Your main campaign video is the most important piece in your crowdfunding toolkit. You are a filmmaker, after all, so having a great video is absolutely key to attracting backers. We'll talk about all of the specific elements you should include, but what you need to keep in mind is your video should be about more than just your film. While you're appealing to your film's specific audience with a great story, you also need to appeal to them with your story. Put yourself on camera in the video. Share who you are with a brief bio statement and talk about why you are passionate about the project. Be sure to also share previous projects you've done, what they meant to you or what was successful about them. Just like in the movies, the viewer needs to care about you as a character to want to be involved in your story. Be authentic, be yourself. It will go a long way.

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