Write a professional summary that differentiates your experience and highlights your accomplishments. In this video, learn how to create a personal summary of your LinkedIn profile, telling your story, and utilizing keywords.
- [Instructor] In this video, we'll take a look at how to add a summary to your LinkedIn profile. Your summary is an extremely important part of your profile and it's a section that you should put a lot of time and thought into. I want to start out by saying that I've seen thousands of student profiles on LinkedIn and I'm amazed at the number of students who choose to either not include a profile summary or only write a sentence or two. I think this is a big mistake. Not only is the profile summary, an opportunity to share some of your accomplishments, but it's also an opportunity to share your mission statement, your career goals and aspirations, your personality and why it is that you do what you do. You want your summary to resonate with those who choose to look deeper into your profile. This is one of the advantages that it has over a resume, but not unless you take advantage of it. Your summary is also a great place to include keywords that will help make you more visible in search results. So let's take a look at how we can add a summary to Julie's profile. Now, this process is a little different than it was in the past. In order to do this, we need to Add a profile section. I'm going to click here and then under About, we want to add a Summary. So I'll click here on Summary. And this will give us a pop-up box where we can begin writing out our summary. Now I'm going to paste one in here that I've already written just to save some time and then I'll click on Save. Now, if I scroll down, you'll notice that on Julie's profile, she now has an About section with her summary. But there's one important thing to know here. When you first go to someone's profile you'll only see the first few lines of their summary. So it's really important to capture people's attention in these three lines. In Julie's, I put, "I'm currently a junior at the Roux Academy pursuing a degree in business marketing with the emphasis on digital marketing and social media. Over the past semester, I've had experience as an intern." Now for this one, I don't think it's too attention grabbing but this one for a student is pretty good because it gets right to business. It shows that credibility, that what she's studying, it shows that she's had experience as an intern and so on. So if someone's looking for a college student with these particular things, they may be interested in it and decide to look further. Clicking here on See more. Now for the rest of the account, you can see what I did. Here I tried to put more about Julie. So she's telling people who she is. Below this she tells a little bit more about how people would describe her. So some of the characteristics of her or way she's viewed. Below this we have when she's graduating and what her future aspirations are. And then at the bottom, I included a section called Areas of Expertise. I like to do this at the end of a summary. It's a great opportunity for you to list some areas of expertise that people can easily peruse. And it also adds some very important keywords to your account. Now, I wouldn't just put keywords everywhere to take advantage of the situation, but I think that a nice organized list of areas of expertise or areas of passion is a great way to add these things in, show a little bit more about you, while including in some important keywords. I want to switch over to my account real quickly and take a look at what I did. So here you can see that I put, "I'm a passionate educator and instructional designer dedicated to improving educational opportunities for everyone and revolutionizing the education system." Now, I obviously was putting this to try to get people interested. So they'd go on and read more. And when they did, I have nine very similar to the way that I set up Julie's. Down here at the bottom, I even have Areas of Expertise where I included these things inside of here. Now you have some important decisions to make regarding your summary. First, is it something you want to do right away or do you want to wait and do it last after you complete the rest of your profile? If you complete the rest of your profile first, it may give you more insight into what you want your summary to look like. No matter what you do, remember that your profile should constantly evolve. You should constantly update your summary as you enter new phases of your career as you learn new things and have new accomplishments. Now, if you still aren't sure what you want your profile summary to look like, I recommend checking out some LinkedIn profiles of students pursuing a similar career path as you. Read over a few and see what you think. Do you like the way they're doing it? Follow that format. Do you see keywords they're including? Add those. Spend time crafting your summary before you post it. Once it's written, have some peers look it over and give you feedback. This is a very important part of your LinkedIn profile and one that you should put some time and effort into.