From the course: Marketing on LinkedIn (2021)

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Choosing the right photos for your profile

Choosing the right photos for your profile - LinkedIn Tutorial

From the course: Marketing on LinkedIn (2021)

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Choosing the right photos for your profile

- [Michaela] Images matter, big time. To put it in perspective, LinkedIn users who include a profile photo receive 21 times more profile views and up to 36 times more messages. But it's not just any old photo that'll work. It's important to choose the right photos that have a professional polished feel. In fact, LinkedIn users who have a professional headshot on their profile receive 14 times more views. But what actually makes a photo professional and inspires visitors to send messages and/or connection requests? Which images should you use, not just for your profile photo, but also for your cover image above it to create the right impression? Let's start with some basic best practices for your profile photo. Make sure that your face takes up between 40 to 60% of the frame. You may have a great photo of you hiking or speaking to an audience, but your profile photo is not the space for that. The purpose of your…

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