From the course: LinkedIn Video Marketing for Personal and Brand Pages

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Choosing a video length

Choosing a video length - LinkedIn Tutorial

From the course: LinkedIn Video Marketing for Personal and Brand Pages

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Choosing a video length

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(logos popping) (light-hearted music) - What is the ideal length for video on LinkedIn? Well, LinkedIn did a study that showed that video ads that were 30 seconds (text popping) or less saw a 200 percent (text popping) lift in completion. So what does that mean for organic videos? Well, obviously (chuckling) video ads are different than organic, but with organic you can actually get closer to the one minute mark, and make your videos 30 seconds to one minute to start. So, as you grow your audience you can actually have videos that are closer to the three minute mark, and the five minute mark because your audience will continue to engage even if your videos are longer. But, when in doubt, keep it one minute. (elated music)

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