Company page features - LinkedIn Tutorial

- [Instructor] If you haven't been on your company page in a while, you might see some features that are new to you. First of all, new taglines, you can pop your company motto or tagline right into the new tagline field. You might also consider a call to action or a reference to your latest launch. Now, right below that you'll see the new buttons. And the cool thing about this is you can direct people to contact us, learn more, register, sign up, visit website, or even volunteer. And I recommend creating a unique URL, so you can easily track the traffic from this button. So you can see combined with this tagline, this can be a really powerful tool to drive people to an event, a sales page, calendar, link, blog, or really anything online that you want your viewers clicking through to. Now, let's look at some other sections of your company page. As they do with the background image, a lot of times people just copy and paste the about section from their website and they just copy and paste it right into the overview. And while it's better than doing nothing at all, you've got a real opportunity here to engage your prospects, potential buyers and fans. So make the most of this section. Not only that, many of your employees are going to go to this section to grab information. So you want to make sure that you have the best branded copy possible. So let's talk about some of those best practices for your overview section. Here's a Ninja trick, create your content in a word document first to catch spelling errors, grammatical errors. And that way you can also add things like bullets, numbers and emojis. You want to focus on your buyer so know your buyer persona, what are their points of pain, their needs, what do they like, what do they avoid? Once you're very clear on your buyer persona, it's going to be easier for you to share what it is that you can do for them. They need to be able to read through the overview and identify themselves in this section. Again, be very clear on who you work with, what their issues are and how you can help them. If you're unclear on who your buyer persona is, just check out some of the great videos in LinkedIn learning. Now, once you've completed the description section, you're also going to want to add your specialties. Think of these as keywords that you would want your company page found under. You're also going to add a website link or URL, and you can change this up depending on where you want to point people to when they come to your company page. This is different than the website link that will show up for the button. And some other things you'll want to add is company size, industry, the type of company you have, and when it was founded, as well as the address. You also have the opportunity to add three featured hashtags, which might help your content get found and shared. I'll talk more about this later. And finally, if your company owned some LinkedIn groups, you can add those as featured groups too. You might see some companies have showcase or affiliate pages, these are basically sub pages. So if you have a standout product or service or event, and you want to create a showcase page to highlight it, you can do so just by going to your admin tools and clicking on, create a showcase page. Now, the nice thing is your showcase page, company image and logo size are exactly the same as your company page in dimension. And remember once you've created those visuals, you must keep your showcase page interesting and engaging through updates. Now just like your company page, you must nurture and build your followers. And we'll talk more about that later. If you want to check out some good examples of other showcase pages out there, check out LinkedIn editors showcase page, Oracle's marketing cloud showcase page and our own sales enablement showcase page. I'd urge you to think about if you really want to manage another page and if your product, service ,event, company vertical and or audience warrants it, if so, just make sure to keep the look of the sub pages are showcase pages aligned to help, to create a stronger company brand.