LinkedIn allows you to build a powerful professional network. In this video, learn how to add request connections on LinkedIn.
- [Instructor] One of the greatest benefits of LinkedIn is how quickly and efficiently you can create a professional network. LinkedIn is different than other social media platforms in that it's meant as a way to connect with people on a more professional level. As a student, you're likely at the beginning stages of creating a professional network. And my recommendation is to get started immediately. Your professional network will be a source of job opportunities, feedback, resources, and much more throughout your career. It's something that you should continue to build and foster. Now, there are several different ways that you can find connections on LinkedIn. If you know someone specific, you can use the search bar up at the top. In this case, let's say that Julie met someone at a conference that she now wants to connect with. Now, this person's name is Anna Rossi, so I'll type that in up here. Now when I do this, you'll see that several people appear with that name and this is going to happen quite often. When that does happen, you'll usually need to enter in a little bit more information. In this case, I know that Anna works at a place called H+ Sport. So I'll start typing that in here, and you can see when I do, it narrows it down now to the one Anna Rossi that I'm looking for. I'll click here and it brings me to her account. So now, if I want to connect with Anna, I can go over here and click on this connect button. When I do, we get this pop-up that says LinkedIn members are more likely to accept invitations that include a personal note. Now, this is one of my power tips. When you're connecting with someone, add a note. Let them know why you want to connect, how you provide value to their network. Give them reasoning. Here I'll click on add a note, and I'm going to paste one in that I've already written out here for Julie. And it says, "Hello, Charlotte! "It was great to meet you "at the Young Entrepreneur's Conference! "I'd love to connect with you on LinkedIn." When you see something like this, you might say, "Oh yeah I remember that, I'm going to connect with Julie." But sometimes when you receive them and there's no message whatsoever, it just doesn't make sense. So my recommendation is to add a note. Once you're done, you can click send, and it's now been sent. Right here it says pending because that invitation is pending. Now I'm going to go back to Julie's page. And on here, if I go up to my network, first of all, you'll notice on the left that she does not yet have any connections. And that makes sense because nobody's accepted one yet. Over here it says pending invitations. This is a place where you could go in to cancel that invitation that you just extended to Anna. In order to do that, I'd click on manage. Now this would show me any invitations I've received, and I could accept them if I wanted to. But I'm going to go to sent, and here you'll see that invitation we just sent. If you wanted to withdraw it, you'd simply click on withdraw. Now in the beginning, I recommend building a foundation by connecting with people that you already know. This might be family members, friends, classmates, coworkers, instructors, or anyone else. Now, there are a number of other ways that you can find people that you'll want to connect with as you get going and enter groups, things like that, you'll find people that you have a lot of things in common, and you'll want to connect with them. Just remember that when you do add that note. Also, when you connect with people, LinkedIn will begin to give you recommendations of other people you might be interested in connecting with. And LinkedIn's recommendations I think are extremely powerful. As you continue to customize your feed and add more information about yourself, it customizes those invitations and matches you up with people that you might be interested in connecting with. Now, one final thing I want to mention about building a network is to take some time to consider what your game plan will be. Some people are open connectors, meaning they'll connect to just about anyone who sends them a request. Other people have a rule about only wanting to connect with people who they're personally close to and know. This really comes down to your preference and what feels right for you. Consider what you want your professional network to look like. Think about the goals that you have for using LinkedIn and decide what feels right in terms of building out your network.