From the course: Employer Branding on LinkedIn

Content schedulers - LinkedIn Tutorial

From the course: Employer Branding on LinkedIn

Content schedulers

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- [Instructor] Here's another tip. If you're going to be sharing a significant amount of content, or if you get really busy and forget sometimes to share important content, look into getting a social sharing tool. Things to consider scheduling are upcoming events, new product or service launches, PR and media releases, and awards that you've been nominated for. Some of the social sharing tools that I've used and liked are AgoraPulse, Hootsuite, Oktopost, and Content Cow. If you want a social sharing platform that you can open up to your whole company, consider tools like EveryoneSocial or GaggleAMP for corporate teams. LinkedIn Elevate as a standalone product was discontinued, but it was recently made a part of premium pages. LinkedIn says that thanks to integration, admins can engage the entire organization via the LinkedIn platform now rather than only elevate seat holders. And they'll be able to curate unique content and broadcast it to employees to measure engagement. All sharing tools are a little bit different and they all range in price from free to about $150 per user per month. What they allow you to do is schedule your posts to personal profiles, LinkedIn company pages, Twitter, Instagram to Facebook. You can create your posts on a Monday and then publish them out for the rest of the week or even the month. Just a word of warning. LinkedIn knows when you scheduled the post, so it might get a little less juice in the algorithm. Also most sharing tools don't allow you to tag people, or they might not pull in the right image, or they might not allow you to share a native image at all. So you have to play around with them a little bit to see which tool is going to give you the best results.

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