Content sharing best practices - LinkedIn Tutorial

- [Instructor] Let's take a look at a few more best practices for sharing content on your company page. In addition to uploading media assets or sharing a link to an article, you'll want to spend a little bit more time in describing the post. In fact, you have up to 1,300 characters, so use them. The anatomy of a good post looks something like this. Address your prospects by title or by industry and then ask them a question or speak to their point of pain. Tell them what's in the asset that you've shared, whatever the asset is, a PDF, a link, a video, a native video. Add hashtags and emojis for visual interest. And, don't forget your call to action and to mention anyone relevant in the post. As I've mentioned, you've got up to 1,200 characters plus the link, which is about 1,300 characters. So, take a little time and describe the post that you're sharing. Now, I mentioned video and native video is another great option for updates. So, in order to add a native video, just click on the video icon, find your video. If you've got an SRT file for captioning or a thumbnail that you want to add, just click on edit and you'll see the options down below. And then, as I mentioned earlier, you still want to use the anatomy of a post. Hashtags, emojis, mentioning relevant people, putting in your calls to action, and then, of course, just click post. One cool thing about native video is that when people are scrolling through your updates, the native video will automatically play. So if it's a really good video and it's already getting a lot of engagement, you might even consider pinning it to the top of your company page. To do that, simply click on the three dots on the top right of the post and click pin to the top. Now, if the content isn't evergreen, just remember to unpin it and add something new. You don't want an event from six months ago, pinned to the top of your page. When it comes to sharing content on your company page, I recommend sharing at least once a week, although if you have the time and the content, daily is better. A combination of good content shared on a consistent basis, daily, if possible, and then promote it to your employees, will do a great deal to increase visibility and your brand on LinkedIn.