Contribute content to your network by posting updates, sharing links, or posting pictures that are all work appropriate. In this video, learn how to share content and resources through your newsfeed.
- [Instructor] Your LinkedIn newsfeed is a great place to find news, trends and opportunities related to your field. But it also provides you with an opportunity to share content, share updates, resources, and more in order to provide value to your network and to strengthen your digital footprint or personal brand. As a student, I recommend that you take an active approach to LinkedIn. When you come across interesting stories or articles in your newsfeed, comment on them, join in on the discussion, like them, share them with your network. In doing so, not only do you provide great value for others but you also help to brand yourself as a thought leader in your field. It's a chance to get your name out there, to show what you're passionate about, show that you're willing to help others and show that you're up to date in your field. Let's take a look at how we can do this. So I'm inside of Julie Parker's account and up at the top of her newsfeed you can see this section where it says, Start a post. I'm going to go ahead and click inside of here. And let's take a look at a few things. First of all, at the top, you can decide who you want to share this with. It can be anyone, anyone plus Twitter if you've connected your Twitter account, or connections only, meaning only people you're directly connected with. Now, if I were to change this, it will give me the option to save. Here it's telling me to sign into my Twitter account. I'm actually going to close this out for now though. But I'm going to change it back here and then you can see, it doesn't allow me to save it because that's already what it's on. So I'll close this out. When I click back in here, down below is where you can begin typing your post. So this might just be a post of things that you want to say. You might want to tell a story. You might want to ask a question but you can also share stuff in here. Notice at the bottom that you have the ability to share images, you can share videos and documents. In fact, if I click on the three dots icon, you can see all the different things here that you can share or say. I'm going to close that for now. Now you can also decide who you want to be able to comment on it. So right now we have anyone. However, you could make connections only or no one can comment on it. So you'll have to decide on that as well. Now, inside of here, I'm going to start writing out a post. And let's say that Julie found an article online, called 33 Tips for Marketing Success, and she wants to share this with her network. So I'm going to copy this URL up at the top. Now, inside of here, I'm going to paste in that URL. When I do, you'll see that it generates this image here, as well as the name. I could click this off if I don't want this image to appear, but here I like it. It gives the source as well as the title. Now, above that, I recommend that you put something with regards to why you're posting this or why it would have value to people. I'm going to write one in here. All right. So I wrote in there, I thought this was an excellent article with some great tips. I especially liked number 24. What's your favorite? So here, what I tried to do was just say why I shared it. I thought it was great. I even pointed out one I liked. And then I like to ask a question or try to find a way to get people engaged with it. Maybe people will start commenting on it and creating a discussion around this. Now at the bottom, we can add hashtags and here they're giving some recommendations. Hashtags help to organize the information and if there's someone that's following a specific hashtag, they may see this then in their feed or they'll be able to go and find it by searching that hashtag. An example here might be something like I'll go down and put #webdesigntips and here that is down below. I'd even put one that's #graphicdesigntips. So a couple of hashtags in there. Now when I'm done, I can go ahead and post. And in this case it will post it to everyone. It says here, do you want to turn on post reminders? So get monthly reminders to update your network by posting on LinkedIn. If you want to do this, you can. I'm going to click Not now. So now Julie has posted her first post and this has gone out to her network, which in this case is only Nick because she's only connected to one person. But that shows the power of LinkedIn because Nick can share that article and share it out to his entire network, which could be really big. So right here is that article inside of her newsfeed. You can see it has that information. You can click to see more, some of the hashtags and you can click here to access that article. Now, one final thing I want to point out is that if you feel ambitious, you can write an article on LinkedIn. And this is something I recommend. If you have knowledge about something, write about it, post it on here. If I go up to the posting thing and click on Write article, it brings me to the article editor. Now it's really easy and intuitive and I'm not going to go through all of this in this course, but up here, you can add in an image, you can write a headline and then start writing out your post. It can be a short post, a long one, it could be telling a story, it could be sharing resources or information with people, whatever. And when you're done, you can then share that in your timeline, as well as keep track of it by being able to see analytics and information as to how many people have viewed it. So if you're ambitious, I highly recommend doing that. Go in there and write an article and share it with the world. Now, a couple guidelines I want to share regarding posting on LinkedIn. The first is to keep your content professionally appropriate. Meaning if it's not something you'd share in an email or in person with your coworker or boss, it probably doesn't have a place on LinkedIn. And I'd keep the personal stuff, the family photos, puppies and politics to Facebook or another site. Your posts on LinkedIn should provide value for your network. The second thing I want you to keep in mind is to post at a reliable cadence. Posting 10 times a day is probably a little much and your messages will be watered down. But maybe posting a couple of things a week is something that's manageable and it will help you to keep updated and engaged. Honestly, do whatever works best for you. You don't have to post all the time, but remember that a LinkedIn account that doesn't have any updates for long periods of time may send the wrong message. Finally, I want you to keep in mind the best interest of your network. Say that I never post about photography or underwater basket weaving and suddenly I start flooding my feed with that type of content. This wouldn't make sense because people that have been receiving my updates would wonder why I've suddenly switched gears and why I'm posting about a different topic. Try to keep your pulse appropriate to your brand. Above all, have fun contributing to the conversation and building your brand.