From the course: Marketing on LinkedIn (2021)
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Copywriting tips for your personal posts - LinkedIn Tutorial
From the course: Marketing on LinkedIn (2021)
Copywriting tips for your personal posts
- [Instructor] Every week on LinkedIn, content is seen in the newsfeed by millions of people worldwide, which is great, but it also begs the question, how will you make sure that your content stands out and is seen by the right people? Writing specifically for social media is a skill and one that gives your content the competitive edge that it needs. Here are some basic copywriting tips for your LinkedIn posts. Understand the mechanics. You'll need to know the technical aspects of the LinkedIn platform when it comes to creating written content. For example, what's the character limit? For personal profiles on LinkedIn, a post can be up to 1,300 characters. An article, on the other hand, has no character limit. What text format works best? On LinkedIn, posts with a one-sentence, opening line, and short paragraphs tend to work most effectively. Are hashtags necessary? The right hashtags, used sparingly, can help…
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