From the course: Marketing on LinkedIn (2021)

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Creating a content strategy

Creating a content strategy - LinkedIn Tutorial

From the course: Marketing on LinkedIn (2021)

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Creating a content strategy

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- [Instructor] A strong personal presence on LinkedIn can help set you apart from your competitors and attract your ideal clients and greater opportunities. Sounds pretty good, right? But before you start creating irresistible personal brand content, you need a content strategy. A personal brand content strategy helps you to clarify objectives, identify new opportunities, measure success, and set priorities, just like a corporate brand strategy would. Here's how to create your very own personal brand content strategy. Step one, identify what makes you unique. A strong personal brand depends on strong self-awareness, so take some time here to narrow down what makes you, you. Some of the questions that you may want to ask yourself are, what are my greatest skills and strengths? Don't downplay your talents. What are some of the skills that you know you've mastered? Are you a compelling writer, super confident on camera, a…

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