From the course: Marketing on LinkedIn (2021)
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Creating content as your brand - LinkedIn Tutorial
From the course: Marketing on LinkedIn (2021)
Creating content as your brand
- [Instructor] More than 30 million companies have LinkedIn pages, but many of them never create or share any content with their communities, so they aren't really taking advantage of this huge opportunity to create a community of raving fans on LinkedIn. If we think of a LinkedIn page like a booth at the world's largest networking event, not creating any content as your brand is kind of like putting up a couple of posters and walking away from your booth. There is so much potential to not just find new clients and/or customers on LinkedIn, but also build a thriving community around your products and services. Let's talk about some of the different types of content that you can share as your brand. First is video. Video is a powerful format because it demands more consumer attention than any other medium, and it creates a deeper emotional connection with your audience. Here are some of the ways that you can use…
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