From the course: Marketing on LinkedIn (2021)
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Creating video content - LinkedIn Tutorial
From the course: Marketing on LinkedIn (2021)
Creating video content
- Okay, so you've built a solid marketing foundation with your LinkedIn profile. You've laid the groundwork with your personal brand strategy. And now it's time to create content that your ideal audience will love. But where do you even begin? First, let's talk about video. There are two different types of video on LinkedIn, on-demand and live. On-demand video is video content that the viewer can watch at their convenience. On-demand video is great for anybody who feels confident in front of the camera. There are so many creative ideas for video content, like daily vlogs. Give your audience a sneak peek of what your work day looks like. Behind the scenes. Have a product or service? Pull back the curtain and give them an insider tour of the process behind it. Recorded presentations. Are you a speaker or a community leader? Share clips from public talks and interviews to establish credibility with your audience…
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