From the course: Marketing on LinkedIn (2021)

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Creating your LinkedIn Page

Creating your LinkedIn Page - LinkedIn Tutorial

From the course: Marketing on LinkedIn (2021)

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Creating your LinkedIn Page

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- [Instructor] If LinkedIn is like the world's largest professional networking event, then a LinkedIn page, that's like having your very own booth at that event where you can showcase your products and services. Sure, it's important to know how to present yourself personally on LinkedIn, but if you own or run a business, it's just as important to take advantage of the opportunity to grow your corporate brand as well to establish more credibility within your industry. Here's how to create and set up a LinkedIn page for your business. To set up a new LinkedIn page, start by logging into your LinkedIn account. Once you've logged in, you'll notice a work icon in the top right corner. If you click on the little arrow on that icon, a menu will appear on the right-hand side of your screen. Scroll down to the bottom of that menu to the option that says create a company page with a plus symbol beside it. Clicking on that link…

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