Learn about the importance of your digital footprint and ways that you can begin strengthening your personal brand. In this video, discover what your digital footprint is and why it's important.
- [Instructor] Whether you realize it or not, nearly everything you do online contributes to your digital footprint, which is essentially becoming your own personal brand, and your digital footprint is likely more important than you think it is. In the digital age, the overwhelming majority of employers report that they look up potential candidates online when considering who to hire. One of the main places they look is social media accounts like LinkedIn. Over half of these companies report that they've decided not to hire someone based on what they found online. Some of the most common reasons for this include references to drugs or alcohol, bad mouthing other people, discriminatory behaviors, poor communication skills, as well as other negative behaviors. They should obviously be avoided, especially on a professional networking site like LinkedIn. But this doesn't tell the whole story. Many of these companies report that they have actually decided to hire a candidate based on what they found. Citing positive things like conveying a strong professional image of themselves. Their personality is a fit with the company culture. The candidate was well-rounded with a wide range of interests, or they showed great communication skills, as well as other positive behaviors. With this in mind, how strong is your digital footprint? Now is a great time to strengthen your digital footprint, and a great place to do this is on LinkedIn. Your LinkedIn newsfeed provides you with articles, posts, advice and insight from other professionals, but don't only use it as a passive consumer. Create value to your professional network by finding opportunities to contribute to the conversations. Give feedback and advice when people are asking for it. Provide interesting articles, quotes, and data relevant to your field. Share your insight by writing thought-provoking or informational posts that you can share with your network. These are the types of things that will help you to build a strong digital footprint and a strong personal brand. These are the type of things that will impress potential employers when they're looking at your online presence, and it will help you to build a strong professional network as people look to connect with you because of the value that you provide.