From the course: Employer Branding on LinkedIn

Employee profile best practices - LinkedIn Tutorial

From the course: Employer Branding on LinkedIn

Employee profile best practices

“

- [Instructor] Your employee owns their own profile. Now there are some exceptions in LinkedIn's user agreement, but chances are neither you nor your employees have read it. No problem, we are providing you the link right here. And yes, I realize you're still probably not going to read LinkedIn's user agreement. So I'm going to cover two highlights here. First of all, your employee's profiles belong to them and your profile belongs to you. There is a slight exception when you purchase a premium account or LinkedIn learning for your employees, you will have access to any reports on their usage. On the other hand, it also says in the end user agreement that employees are not allowed to share parts of their account with anyone else. So things like connections your employees have made are theirs and theirs alone, whether or not you've purchased a premium account for them. So this is all to say that while you definitely should encourage your employees to brand their profiles, which we're going to talk about next, you cannot force them to.

Contents