From the course: Social Selling with LinkedIn

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Engaging with your buyers and decision makers

Engaging with your buyers and decision makers - LinkedIn Tutorial

From the course: Social Selling with LinkedIn

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Engaging with your buyers and decision makers

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- [Narrator] The buying process has changed, and it will continue to do so. Get this. Ninety percent of decision makers say they never respond to cold outreach, meaning traditional forms of prospecting become less and less effective by the day. And 75% of B2B buyers now use social media to be more informed on vendors. This means that social engagement matters. Also, sales relationships matter more than ever before, and you're going to need to develop a multithreaded sales-engagement approach. So what are the best ways to engage with your buyers? Keep two things in mind when engaging with your buyers. Number one: personalized outreach. Number two: social touch points. Social touch points will help you create a top-of-mind, tip-of-tongue effect in a nonintrusive manner. Let's go over a few tactics on how to do this. One of the best ways you can get in contact with any of your buyers on LinkedIn or enact your first degrees connections is via InMail. LinkedIn found out that InMail…

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