In order to be found on LinkedIn, it's important to include keywords that people are searching for. In this video, learn how to find keywords for your particular industry and add them to your profile.
- [Narrator] Throughout this course so far, you've probably heard me refer to the importance of including keywords, or the words specific to your situation, which people might be searching for on LinkedIn. In fact, you might be a little sick of me talking about them. But wait, they're important. Remember that, not only are you looking for people and jobs, but recruiters and others are looking for you. Remember that, not only are you looking for like-minded people to connect with, but like-minded people are looking to find you. Take some time to determine keywords that you want to incorporate throughout your profile. Most people that come across your profile will do so through the LinkedIn search bar or from recommendations by LinkedIn. In order to take advantage of this, you need to feed the algorithm with the words that are being searched for. So how do you know which keywords to use? Although this will be completely different for everyone, depending on your industry, your role and your purpose for using LinkedIn, I do have some advice on how to find good keywords. The first is to see what keywords others are using. I'm going to up top right now and type in web design. Let's say that Julia is looking for others in web design. So if I search that and click on people, it will bring up people, or LinkedIn members, who are web designers or have web design in their profile. Take a look at some of their profiles. Read their summaries. Look for keywords that are commonly being used in profiles that you think stand out. Another way is that you can look up company pages. Most companies will have a page on LinkedIn. And I'm going to go ahead and look for one. Let's say Microsoft. I'll type in that. I can go here to search for companies. And then I can click on their company page. Now on their company page is a plethora of information, including things like posts, jobs, people there. You can go down and read a ton and find out the different keywords that they're using. So this could be a leader in the industry that you're in. Or perhaps it's a company that you want to work for. It's another great place to find keywords. And finally, I recommend checking some job postings. Let's say that Julie wants to be a marketing manager. So she types in here marketing manager. And now go here to jobs. Now here you'll see a whole list of jobs that, when you click on them, over on the right, they will have information about those jobs. This is a great place to find keywords, especially if you're looking for jobs. You're going to want to make sure that you're using the same keywords that they're using. You can even take this research one step further. I recommend using a free word cloud tool, such as TagCrowd, which allows you to enter in a bunch of text and then create a word cloud in which the words used the most are the biggest and boldest. You can navigate to this website by going to tagcrowd.com. Down here is where I'd post in all of the text. And then you click Visualize! and you can see the word cloud. I'm interested in instructional design. So I actually did this, I went through and copied the words from a bunch of profiles and a bunch of job postings, company pages and posted them into a TagCrowd. And this was for instructional design. Down here is the word that I posted in, and there's tons of them, tons of different things here. And then up top is the word cloud that appeared. And you can see here, there are a lot of keywords that are hidden inside of here. Things that I'm mentioning like solutions, online, skills, training, different ones that are important to this specific industry. So take the time to find the keywords that will help your profile stand out, and use LinkedIn as a powerful research tool to do so.