From the course: Marketing on LinkedIn (2021)

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Gathering and repurposing recommendations

Gathering and repurposing recommendations - LinkedIn Tutorial

From the course: Marketing on LinkedIn (2021)

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Gathering and repurposing recommendations

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- [Instructor] Think about the last time you decided to make a purchase. Let's say that you are spending a lot of time in front of the computer and you're looking for a chiropractor to help you with some shoulder pain. What are some steps that you would take to choose the right provider for your needs? Perhaps you might ask people in your network for recommendations or check on Google and social sites for reviews and comments from current and past clients. But why do we turn to others for help in situations like this? Because of something called social proof. Social proof is a psychological phenomenon that describes how our own behavior is shaped and influenced by the actions, opinions, and attitudes of others. How might you leverage social proof on your LinkedIn profile to encourage profile visitors and prospects to reach out and connect with you? Well, that's where your recommendations come in. Your Recommendations…

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