From the course: Social Selling with LinkedIn
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How to become visible and stay relevant - LinkedIn Tutorial
From the course: Social Selling with LinkedIn
How to become visible and stay relevant
- [Instructor] CEB/Gartner found out that the average purchase decision is 57% complete before they even decide to call a vendor or seller. What this means is that decisions makers involve vendors and sellers later in the process and their continue, create and share matters. Consumers are educating themselves before contacting you or your company. So if content matters that much, how do you become visible and stay relevant? The answer lies in the art and science of creating and sharing content on LinkedIn consistently. The reason why creating and sharing content consistently works is because when done right, it helps you directly and indirectly build trust with your buyers. And trust is usually made up of what I like to call the CIA Framework which is credibility, integrity and authority. The good news is that the content you create and share can help you convey all these trust-building attributes. Let me show you…
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