From the course: LinkedIn Video Marketing for Personal and Brand Pages
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How to find collaborators for personal brands or corporate brand partners - LinkedIn Tutorial
From the course: LinkedIn Video Marketing for Personal and Brand Pages
How to find collaborators for personal brands or corporate brand partners
(calm music) - So how can you build your personal brand and/or a corporate brand? I think the best way to do that is through collaboration, and to illustrate, I have one of my favorite collaborators and LinkedIn friends here, Q of Just Q, and I'm going to ask him a question right now which is what is your favorite collaboration? - I'd say my favorite collaboration was Travis Hawley. He paired up with a videographer and they created a music video about LinkedIn. - That was amazing. - It went viral. - It went viral, and I have to say to be a brat that I was mentioned in it. So along with other green things like money. What else? - I would say Alan Gannett. I think when I first jumped on the platform he was with Kobe Bryant. I love Kobe. - Yes. - But super, super quick, like, 30-second, one-minute interviews. Ton of value. Alan Gannett. - So when you're thinking about personal brand collaborations, it's really good to find other people who have a similar tone and/or personality. And so…
Contents
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Why is video on LinkedIn important?1m 55s
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When to choose video vs. articles2m 35s
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How to choose the theme of your video channel3m
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Creating a video content calendar2m 36s
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Three ways to get idea inspiration for personal brands1m 1s
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Three ways to get idea inspiration for corporate brands1m 18s
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Understanding personal page metrics3m 49s
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Choosing a video title1m 50s
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Choosing a video length48s
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Choosing the best time to post a video2m 9s
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Picking a thumbnail that drives action2m 35s
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Using captioning on videos1m 27s
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Using filters and tags on LinkedIn for personal brands3m 4s
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Understanding LinkedIn video metrics3m 10s
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What are video hashtags and hashtag campaigns?2m 23s
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How to find collaborators for personal brands or corporate brand partners1m 38s
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How to market videos outside of LinkedIn1m 16s
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Challenge25s
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