From the course: LinkedIn Video Marketing for Personal and Brand Pages
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How to market videos outside of LinkedIn - LinkedIn Tutorial
From the course: LinkedIn Video Marketing for Personal and Brand Pages
How to market videos outside of LinkedIn
(bubbly music) (laughter) - So how can you take videos you've made on LinkedIn and market them outside of LinkedIn I'm gonna give you five really easy and simple ways to do so. Number one, take your video and transcribe it into a blog post. Number two, take a direct quote, such as the beautiful one that's right behind me, and actually make that into a video. That way, not only can you have the direct quote on say Twitter, but then you can link to your LinkedIn video about that quote. Number three, use the audio from your video and make it into a podcast, using a system like Anchor or iTunes. Number four, create a Facebook or Instagram story, or short Snapchat, that actually will link to the longer LinkedIn video. And number five, repurpose your LinkedIn videos and use them in trade shows and conventions, so that way you're getting extra bang for your buck. So now that you've heard some great and easy ways to market your videos outside of LinkedIn, think about which way works for you…
Contents
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Why is video on LinkedIn important?1m 55s
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When to choose video vs. articles2m 35s
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How to choose the theme of your video channel3m
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Creating a video content calendar2m 36s
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Three ways to get idea inspiration for personal brands1m 1s
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Three ways to get idea inspiration for corporate brands1m 18s
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Understanding personal page metrics3m 49s
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Choosing a video title1m 50s
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Choosing a video length48s
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Choosing the best time to post a video2m 9s
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Picking a thumbnail that drives action2m 35s
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Using captioning on videos1m 27s
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Using filters and tags on LinkedIn for personal brands3m 4s
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Understanding LinkedIn video metrics3m 10s
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What are video hashtags and hashtag campaigns?2m 23s
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How to find collaborators for personal brands or corporate brand partners1m 38s
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How to market videos outside of LinkedIn1m 16s
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Challenge25s
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